"Selling your business is our business"
"Selling your business is our business"
Fully describe the business's activities?
This excellent and well-established " health shop" focuses on selling fresh vegetables, fruit, farm produce, dairy products, fresh sourdough bread, preserves, home-made non-mass-produced frozen meals, frozen free-range chicken, grass-fed beef & karoo lamb.
A range of select raw honey, homemade preserves and pickles, and various health products and specialty health foods is also available from suppliers all over the Western Cape.
The emphasis is on healthy food from the owner's own farm, a dairy goat herd, and select known suppliers who are ethical producers of healthy produce. (The sellers will become suppliers to the business )
The business's supply chain is short and direct. The farm prides itself on being a 'one stop' shop for clients who want to feed their family healthy, quality vegetables, fruit, eggs, raw honey, dairy products, meat, and wholesome, high-quality frozen meals.
They started their online store in 2025, and this is growing!
How long has the business been established?
The farm has been selling at Food Markets and making deliveries in 2017
How long has the owner had the business?
2017
Give a breakdown between sit-down, takeaways and deliveries
They became a retail store around 5 years ago.
How does the business operate on a daily basis?
Monday to Saturday: Opening hours from 09h00-20h00.
Sundays 09h00 -18h00
How are the clients attracted to the business?
Prime location at the main middle entrance of a mall, entering from the underground parking area.
Permanent visual display outside of the shop
Signage
Social media presence
What Advertising/Marketing is carried out?
Social Media
Whatapp groups
What competition exists?
The business has a niche. There are competitors, but they do not stock the range of fresh, ethically grown vegetables.
They manufacture/grow vegetables, manufacture yogurt, kefir, Labneh, Feta, and other dairy products from the milk of their own goat herd. ( As stated, they will become a supplier of the business )
There are competitors, but they do not stock the same range of fresh and other healthy foods.
They focus on being a one-stop food shop for healthy food.
What are the seasonal trends?
None.
People need and want to buy healthy fresh food all year long.
Is the business VAT Registered?
no
What VAT documentation is on file?
none
Are there up-to-date Management Accounts available?
yes
What Balance Sheet and Income Statements are available?
No formal Financial Statements are available.
What percentage of the business is cash/credit?
10% cash
What is the age analysis of the debtors book?
There are no debitors book
How could the profitability of the business be improved?
By constantly evaluating and adding selected more specialist vegetables, fruit, expanding the range of free-range meats and produce
What is the total staff complement?
3 casual workers who are experienced and proven sellers of the produce.
They are also stable, trustworthy, and settled staff members who understand clients' needs and preferences.
Do any receive special perks or incentives?
No.
The business understands the importance of employing the right staff who understand and care for what they stand for.
Namely, that it sells fresher, higher-quality, healthy food.
They do pay good incentives.
Are they on contract?
Casual
Do any have management potential?
Yes.
How involved is the Owner in running the business?
The seller will stay involved for 6 months to do a proper handover.
When does the current lease end?
September 2026
Is there an option of renewal & what period?
Yes for another 12 month period or longer
What are the trading hours?
09h00-20h00
What is the square meters of the business?
18sq/m
Is a copy of the lease available?
Yes
Do you require a licence?
They do have a City of Cape Town food manufacturing licence for the farm.
What lease deposit and/or other surety is required?
2 months deposit.
What are the main assets of the business?
Good will, clientele and location of the shop
Large fridge. 2 x chest freezers, shelving.
Point of sale system.
Camera system
What is their overall condition?
Good.
Some newly bought in 2025
Are they presently insured?
Yes
Strengths?
Unique, artisanal product range: The shop features handcrafted items such as herbal bath soaks, facial toners, magnesium sprays, soap bars, and candles sourced from their own farm-based unique line.
Fresh produce & natural skincare focus: Offers organic vegetables and natural skin/hair care, appealing to health-conscious and eco-aware consumers.
Physical presence at a well-known Mall: The shop, in a high-traffic mall location boosts visibility and accessibility in the Cape Town market.
Positive social media feedback: Customers have praised the freshness and quality of products on Facebook (âsuper impressed with my veggie box!â).
Weaknesses?
Limited online product variety: The web shop only lists around 23 items, potentially limiting appeal to a broader audience.
- This is a growth opportunity
Low online review visibility: While some reviews exist, there is limited depth and volume of independent online reviews for the Cape Town operation.
Small-scale operations: As a boutique farm-based business, it likely lacks the economies of scale and logistical reach of larger competitors. However - the basis has been developed for expansion to other malls
Opportunities?
Rising demand for organic & wellness products: South African consumers are increasingly favoring natural skincare and farm-to-table produce.
Expand e-commerce offerings: Thereâs room to grow the online selection (e.g., adding pantry items, olive oils, dehydrated fruit/flour categories).
Subscription/box services: Regular farm-box or skincare-box subscriptions could offer recurring revenue and customer retention.
Event and farmerâs market participation: Leveraging growth in local food markets and wellness fairs can deepen community engagement.
Threats?
Competition from mainstream retailers:
Supermarkets and lifestyle chains could offer wider selections and convenience.
Economic pressures: Rising inflation or economic downturn could reduce consumer discretionary spend.
Supply constraints: Weather variability or production limits may impact product availability and consistency.
Regulatory challenges: Compliance around food safety, organic certification, or natural cosmetics could increase operational costs.
What is the reason for the sale?
Seller wants to focus on other ventures.
She loves being on the farm and producing products.
Retail is not really her thing.
Why is this a good business?
1. Strong Niche Position
The business operates in the organic, wellness, and artisanal product space, which is a growing market globally and locally.
Consumers are increasingly seeking natural skincare, farm-to-table produce, and eco-friendly products, giving the brand a strong alignment with current trends.
2. Established Brand & Physical Presence
The business has a physical store in well-known Mall, a high-traffic location in Cape Town, which provides visibility and credibility.
The brand has an existing loyal customer base and positive social media feedback, reducing the cost and effort of building trust from scratch.
3. Multiple Revenue Streams
Offers both fresh produce and skincare products, creating diversification.
Potential to expand into subscription boxes, wholesale partnerships, and online sales, which can generate recurring income.
4. Growth Potential
The online shop currently has a limited product range, which means thereâs significant room for expansion.
Opportunities to scale e-commerce, introduce new product lines, and leverage social media marketing for broader reach.
5. Lifestyle & Brand Appeal
Owning a farm-based business with a wellness focus can be attractive for entrepreneurs seeking a purpose-driven venture.
The brandâs artisanal and sustainable ethos resonates with premium and conscious consumers, allowing for higher margins.
6. Market Trends Favoring Organic & Local
South Africaâs health-conscious consumer segment is growing, and farm-to-table concepts are gaining traction.
The business is well-positioned to capitalize on eco-friendly and ethical consumption trends.
