How long has the business been established?
This Franchise area is available for resale. This business has been trading since 2010 but experienced a setback with the previous operator in the region.
How long has the owner had the business?
Since 2010 in the Eastern Cape region.
What is the Franchise opportunity about?
The Franchisor Business has operated for over 35 years and has other franchise operations around South Africa.
They offer developed, tried, and tested Systems and Solutions to repair and restore all aspects relating to building professionally
maintenance.
All of these are Enviro and Eco-Friendly Solutions and carry guarantees.
The Franchisor provides full training of the systems and solutions to ensure Franchisees are conversant and fully understand these business concepts and values.
How long has the Franchise group been establised for?
35 + Years
In which provinces/ areas are the existing franchisees located in?
Natal
Eastern Cape
Gauteng
Western Cape
What is the success of the current franchisees?
All franchisees are currently trading well
How does the business operate on a daily basis?
The Franchisee has the advantage of determining the size of their team and to dictate their own growth and income.
The Franchisee will visit the relative site and engage with the client. Record the required information, work to be undertaken, products to be used, timings etc, and then complete and present the quotation.
For work in progress, the Franchisee will ensure that the workers arrive on time at the clients, that they are correctly kitted out, have the required equipment, know what work is to be undertaken, and remain professional and focused while doing the work.
All sites are monitored daily to ensure that safety measures are being implemented, that the work is progressing satisfactorily, and to provide support and motivation.
How are the clients attracted to the business?
Local marketing initiatives, Word of Mouth endorsement and repeat clients including the Franchisors vendor list.
The Franchisee interfaces with new and previous clients and carries a binder showing what they do and previous work etc.
Its imperative that the Franchisee visits previous clients on a regular basis to ensure that the relationship remains strong.
What Advertising/Marketing is carried out?
Local radio ads during the startup period, social media and other local initiatives at the Franchisees discretion.
Does the business have any contract work?
The previous Owner of the franchise had contracts with a number of major clients within the region.
What competition exists?
There are always competitors be they formal or the "bakkie brigade" but what sets this business out in front is that they are part of a larger franchise operation and as such have proven products, with guarantees on product and workmanship, and the Franchisee is the face of the business at all times.
What are the seasonal trends?
As with most coastal based businesses, the summer months show higher turnover that the three main mid-winter months and these factors need to be kept in mind regarding cash flow over the quiet periods.
How does the franchise operate on a daily basis?
The Owner oversees the team/s as they go on site to complete the work.
They also attend to the marketing requirements of the business and complete quotations etc.
They also have the responsibility for any other administrative functions as required.
Does the Head Office assist in securing contracts (if applicable) or is it up to the individual franchisee's to do this?
Yes, through media campaign and broadening the vendor base.
For example, if a business becomes a vendor in Natal then the Eastern Cape operator will also be entitled to work for the local branch of that company.
What advertising and marketing is undertaken on a group basis and what is the individual franchisee expected to do?
Most of the marketing is via Social Media and the Head Office will initially run an ad on the Radio.
The Owner should visit the previous clients initially and discuss their needs.
What percentage of the business is cash/credit?
Most payments are by EFT and a deposit is required up front.
How could the profitability of the business be improved?
By visiting new clients and doing one on one presentations to potential clients.
What is the total staff complement?
The start-up needs a willing operator who will grow his staff.
Initially, two guys with a bakkie, and as the business grows, the staff needs to grow.
How involved is the Owner in running the business?
The Owner should be the operator and the eyes and the ears of the business in its entirety.
What is the square meters of the business?
This business does not require leased premises and a lock up garage at home would be ideal for the storage of equipment and materials etc.
What are the main assets of the business?
Equipment as required as well as point of sale etc
The Franchisee will draw the majority of the material requirements through the Franchisor who supplies their branded products.
The Franchisor delivers the required product to the franchisees premises or where required.
There are certain items such as roof sheets, sundry small items such as nails and screws etc which will be sourced locally when needed and sundry items from the local hardware.
Strengths?
Long established brand with a base of successful franchisees, and ongoing support from the Head Office.
Established vendor list that becomes available to the new Franchisee and allows an intro to many businesses.
This is the only such company in South Africa that manufactures enviro and eco-friendly products and have since 2010, which form part of the guarantee system and solutions.
Weaknesses?
There are local Contractors who often offer sub-standard work and products and this causes problems in the field and tarnishes the image of the industry.
For this reason the Franchisee must display and adhere to a code of ethics to ensure customer trust and satisfaction.
Opportunities?
There are always substantial opportunities within the building improvement and repairs or home repairs / improvement sectors.
The better the work is performed and service levels are high, the more the opportunities will become available.
Threats?
There are no known threats to this business especially for an Owner who remains focussed and pays attention to detail and service levels.
What is the reason for the sale?
The Franchisor previously had a Franchisee who decided to move on after Covid.
The work opportunities in this region are numerous and the Head Office wishes to put somebody back in the area as soon as possible.
Why is this a good business?
This is a very good business for the following:
- For a Franchisee who wants to be entrepreneurial and has the required skills and discipline to work independently.
- Who would like to be in control of their own destiny with unlimited growth opportunities.
- It would very much suit a couple who could manage the business together.
- Ideal for somebody who enjoys the building environment and being part of a larger operation.
- Having had its roots in the region previously, it can be easily be revived and old relationships picked up once more.
How are Projected turnovers and profits calculated?
The financials in this document depict the trading before the previous Franchisee stopped operating after Covid.
What is the Franchise joining Fee?
R460,000 (Inclusive of Vat)
What is the monthly royalty, management and marketing fees? Are these fees based on turnover or a flat rate?
Monthly Royalty of 5% of turnover
Marketing Contribution of 2.5% on turnover...Payable for year 1 only
Will stock purchases be solely from franchisor in the future or can the franchisee pruchase from other suppliers?
The Franchisor supplies all required and branded product to their Franchisees as these products are unique and enviro and eco friendly.
These products must be used to ensure that the warrantees and guarantees as carried by the Franchisor will be honoured,
Other sundry items such as nails, wood, trusses, roof sheets etc may be sourced elsewhere by the Franchisee.
Where will training take place and for how long?
Training will take place at the Head Office and will be 2 weeks.
The costs incurred for training will be shared if the potential Franchisee decides to go ahead and decide to join the team.
What support and backup is offered to the franchisee?
Ongoing support as required, access to information, systems, products, techniques, admin etc.
Workmanship and product carry guarantees.
Does the franchise have to be owner operated?
It is advised that the Franchisee should be active in the business on a daily operational basis as this ensures stability and success of the operation.
What is the full purchase price of the franchise (incl VAT)?
R860,000 Joining fee and asset base (Inclusive of Vat)
R20,000 for opening stock.
What is included in the purchase price and breakdown of various costs?
Training at Head Office and on-site
Required asset base to commence trading
Trading Agreement
Initial Marketing initiative and ongoing marketing support
Ongoing support as required
How much unencumbered cash is needed from prospective franchisee?
Around R50,000 working capital is recommended.
All contracts are subject to a substantial deposit which assists with the Franchisees cash flow.
It is envisaged that profitability will take place around the 5th month of trading and then the business will remain profitable thereafter.