How does the business operate on a daily basis?
The owner responds to clients who email or put in an order online.
Customizing the product involves a lot of correspondence via email and WhatsApp.
Once the design is completed, the owner manufactures and then ships the product to the client.

How are the clients attracted to the business?
Facebook marketing, mass emails and whatsapp messages to clients and groups, bring in regular orders.

Does the business have any contract work?
No official contracts are in place but regular orders come in from companies using the product as well as resellers and regular clients.

What competition exists?
There are other small gift shops also selling the product but they are the biggest in South Africa.

What are the seasonal trends?
November, December typically the peak season for Christmas and school teacher gifting.

Are there up-to-date Management Accounts available?
The business is small and unfortunately no Annual Financial Statements have been drawn up.

How could the profitability of the business be improved?
Advertising more

What is the total staff complement?
Only the owner.

Give a breakdown of staff/ functions/ length of service?
Single owner and operator of business

What are the trading hours?
This is a work from home business, 08:00 - 17:00

What are the main assets of the business?
Manufacturing equipment (Printer, table, laptop, drying rack)

What is their overall condition?
Used

Strengths?
Unique product
Effective manufacturing process
Large following on social media

Weaknesses?
Stock procurement and availability, especially over peak period

Opportunities?
Scaling of business

Threats?
New competition

What is the reason for the sale?
As a small company operating from home the seller has two children which requires more attention which affects running the business effectively.

Why is this a good business?
This is an excellent small business for a young person wanting to enter the business world or a retired couple.