How does the business operate on a daily basis?
The owner deals with all components of the business and only hire in casuals when needed.

Complete daily bookings.
Summer average 4-6 bookings per day
Winter/low season 2-3 bookings per day

How are the clients attracted to the business?
Returning clients
Website SEO
Google ads

What Advertising/Marketing is carried out?
Google ads

Does the business have any contract work?
He has built relationships with a few building contractors and insurance companies.
However - there are no formal / concrete contracts in place but they use the company on a monthly basis

What are the seasonal trends?
Slow during june/july raining months but picks up exponentially from August and peaks during December to April

What percentage of the business is cash/credit?
80 % of payments are done with card machine or EFT.
Minimal Cash in the Business but there are.

How could the profitability of the business be improved?
More advertising on google ads
Employing another team - currently do have 2 machines

Is Seller finance available and for what amount?
Can be discussed

What is the total staff complement?
The owner does all the work

Give a breakdown of staff/ functions/ length of service?
Owner operated
Will get some help when doing offices or other big jobs

How involved is the Owner in running the business?
Fully

When does the current lease end?
Work from home

What are the main assets of the business?
Suzuki Super Carry 2023
5 cleaning machines
scrubbing machine
chemicals
industrial carpet fan

What is their overall condition?
Good

How have they been valued ?
Semca machines = R10k each - 3 machines
Lance design machine = R15k each - 2 machines
Suzuki +-R110k
Scrubber *+ R3k
Industrial Fan +-R3k

Which assets are on lease/HP and with whom?
Suzuki - Nedbank - will be settled

Will Seller settle or Buyer to take over?
Settle

Strengths?
Strengths
• Owner-Operated Expertise: Hands-on experience by the owner ensures high-quality, consistent service.
• Eco-Friendly Practices: Uses environmentally safe chemicals, making services suitable for homes with children, pets, and allergy sufferers.
• Comprehensive Services: Offers a wide range of cleaning solutions including carpets, upholstery, mattresses, pet stains, flood damage, and ozone treatment.
• Customer-Centric Guarantees: 100% money-back guarantee if not satisfied, and discounts for Bitcoin payments show customer-first thinking.

Weaknesses?
Weaknesses
• Limited Scalability: Being owner-operated may limit the ability to scale or handle multiple large projects simultaneously.
• Online Presence: The website is informative but could benefit from more modern design, SEO optimization, and customer reviews to enhance credibility.
• Geographic Limitation: Services are focused on Cape Town and surrounding areas, limiting reach.

Opportunities?
Opportunities
• Digital Marketing Expansion: Scaling Google Ads, and social media could attract more clients.
• Partnerships with Real Estate or Hospitality: Collaborating with property managers or hotels could provide steady business.
• Subscription or Maintenance Plans: Offering regular cleaning packages could ensure recurring revenue.

Threats?
Threats
• High Competition: The cleaning industry in Cape Town is competitive with many similar service providers - service delivery is of utmost importance
• Economic Sensitivity: Cleaning services may be considered non-essential during economic downturns or during seasonal environments
• Technological Advancements: Competitors adopting newer, more efficient cleaning technologies could pose a threat.

What is the reason for the sale?
Owner is moving

Why is this a good business?
1. Established Reputation
Over 4 years of experience and a strong local presence in Cape Town.
Positive customer testimonials and a reputation for quality service.

2. Turnkey Operation
The business is already operational with a clear service offering, website, and customer base.
No need to build from scratch—ideal for first-time business owners or investors.

3. Niche Market with Recurring Demand
Specializes in eco-friendly carpet and upholstery cleaning, which appeals to health-conscious and environmentally aware consumers.
Services like mattress cleaning, pet stain removal, and ozone treatment are in consistent demand.

4. Growth Potential
Opportunities to expand geographically or scale with additional staff.
Potential to introduce subscription-based cleaning plans or commercial contracts with hotels, offices, and real estate agencies.

5. Low Overhead and Flexible Model
Likely a mobile service with minimal fixed costs (no large storefront or inventory).
Can be run from home or a small office, keeping expenses low.

6. Unique Selling Points
Offers a 100% money-back guarantee which shows innovation and customer confidence.
Eco-friendly chemicals and allergy-safe methods are a strong differentiator.