How does the business operate on a daily basis?
They are physically seeing clients/patients on a daily basis by appointments booked through the operational system (self-booking is available). Retail of skincare products daily, genetic and other tests are happening every day. They do not offer any credit payments. Payments taken on purchase or after treatment or tests done.

How are the clients attracted to the business?
Word of mouth/referrals.
Social media including IG, FB.
Google reviews and Fresha reviews.

Collaboration with other businesses like a hairdresser salon in the same building.
The website’s keywords on internet and details on websites of some of our distributors.

What Advertising/Marketing is carried out?
Boosting/Paid adverts on social media platforms.
Collaborations with SM influencers and advertising agencies on SM.

What competition exists?
Medical aesthetic salons/spas/clinics

What are the seasonal trends?
Seasons have no effect.

Is the business VAT Registered?
Yes - all documentation on file and up to date

What VAT documentation is on file?
Up to date

Are there up-to-date Management Accounts available?
Management accounts up to December 2024. Currently being updated.

What Balance Sheet and Income Statements are available?
AFS' s 2024

What percentage of the business is cash/credit?
100% Cash/Credit Card

What is the age analysis of the debtors book?
No Debtors

How could the profitability of the business be improved?
Continue to invest in latest technologies, products, training.

Is Seller finance available and for what amount?
No

What is the total staff complement?
4 X Permanently employed
2 X Partnering medical aesthetic doctors

Give a breakdown of staff/ functions/ length of service?
Dermal aesthetician/owner/founder
Receptionist 2 years
Dermal aesthetician 2 years
Dermal aesthetician 4 months

Do any receive special perks or incentives?
Dermal aesthetician’s salaries consist of basic + commission on services and retail.
Staff allowed to have discounted prices on skincare retail products and treatments.

Are they on contract?
All permanently employed

Do any have management potential?
Yes

How involved is the Owner in running the business?
Fully involved

When does the current lease end?
End of February 2027

Is there an option of renewal & what period?
Yes, renewal available for a further 3-5 years

What is the annual escalation %?
8%

What are the trading hours?
Tuesday – Friday 9am - 6pm
Saturday from 9am - 3pm
Closed Sundays, Mondays and Public Holidays

What is the square meters of the business?
66m2

Is a copy of the lease available?
Yes

What lease deposit and/or other surety is required?
2 x Months rental

What are the main assets of the business?
A full asset list on file

Are any items not included in the sale?
Personal paintings not included.

What is their overall condition?
Excellent

How have they been valued ?
Fair market vakue

Are they presently insured?
Yes

Strengths?
Fully equipped with state-of-the-art machines and treatment rooms
Stocked with premium, professional skincare brands
Solid financials and growth potential
Skilled team and systems in place for seamless transition
Ideal for a medical professional, aesthetic therapist, or investor looking to enter or expand in the lucrative aesthetics industryLatest technologies.
Well known skincare brands.
Wide variety of services.
Holistic approach to skin conditions.
Combination of dermal and medical aesthetics in one practice.
Strong SM presence, large clientele data, client’s loyalty, partnering with medical doctors, excellent reviews on Google and Fresha.

Weaknesses?
Theft, human error, unpredictable treatment/procedure outcomes, staff turnover.

Opportunities?
To expand by offering more treatments, skincare brands, turning into franchise business.

Threats?
Lockdowns, long period power outages, weakening economic conditions

What is the reason for the sale?
Retirement

Why is this a good business?
Well established and reputable business, well known in Cape Town, has more potential, great clientele.