How does the business operate on a daily basis?
They operate daily by providing a range of digital marketing services aimed at enhancing clients' online presence and driving business growth. Here's a detailed overview of their daily operations:

Client Engagement and Communication:
Regular meetings and consultations with clients to understand their needs and objectives.
Continuous communication to provide updates, gather feedback, and ensure alignment with client goals.
Strategic Planning:

Developing customized digital marketing strategies tailored to each client's business goals.
Conducting market research and competitive analysis to inform strategic decisions.

Service Execution:
SEO (Search Engine Optimization): Implementing on-page and off-page SEO tactics to improve website visibility and search engine rankings.
PPC (Pay-Per-Click): Managing PPC campaigns on platforms like Google Ads and social media to drive targeted traffic and generate leads.
Social Media Marketing: Creating and scheduling engaging content across various social media platforms to build brand awareness and community engagement.
Content Marketing: Developing and distributing valuable content, such as blog posts, articles to attract and retain a clearly defined audience.
Website Development and Design: Designing and maintaining user-friendly, responsive websites that align with client branding and marketing goals.

Performance Monitoring and Reporting:
Utilizing analytics tools to track the performance of marketing campaigns.
Generating detailed reports to measure key performance indicators (KPIs) and assess the effectiveness of strategies.
Regularly reviewing campaign performance and making data-driven adjustments to optimize results.

Collaboration and Teamwork:
Coordinating with a team of digital marketing experts, including SEO specialists, content creators, social media managers, and developers.
Ensuring seamless collaboration to deliver cohesive and comprehensive marketing solutions.

Continuous Improvement:
Staying updated with the latest digital marketing trends, tools, and best practices.
Attending training sessions, webinars, and industry events to enhance skills and knowledge.

Their commitment to personalized service, strategic planning, and performance optimization ensures that they effectively support their clients' digital marketing efforts on a daily basis.

How are the clients attracted to the business?
New business is primarily attracted through our website's SEO and existing Google Ads campaigns, as well as our Google My Business listing, our Clutch profile, and occasionally through client referrals.

What Advertising/Marketing is carried out?
SEO
Google Ads campaigning
Google My Business
Adding review to our Clutch profile

Does the business have any contract work?
80% of our revenue at the moment comes from retainer clients, with the majority being generated through ongoing monthly marketing contracts.

What competition exists?
Yes indeed - to be disclosed with serious buyers.

What are the seasonal trends?
Our low season for new business typically spans from November through mid-February, including the school holidays in July, which can also slightly impact new business sales.

Is the business VAT Registered?
Yes

What VAT documentation is on file?
We are registered for VAT and all our clients are VAT registered and include VAT on all our monthly client invoicing.

Are there up-to-date Management Accounts available?
Yes

What Balance Sheet and Income Statements are available?
2024 - available

What percentage of the business is cash/credit?
All cash, we don't offer credit

How could the profitability of the business be improved?
To drive more revenue and sales, we plan to hire a dedicated business developer to increase sales, allocate more budget to Google Ads for lead generation, and manage capacity by growing the team to handle the additional client work

Is Seller finance available and for what amount?
Open discussion, negotiable.

What is the total staff complement?
The owner and two fulltime staff members.

We have three other freelancers assisting us as follows:

1. Freelance 1 - been with the business for more than 5 years (manages all the paid ad campaigns for our clients).
2. Freelance 2 and Freelance 3 - senior full stack development team that assists us with all things web design and development.

Give a breakdown of staff/ functions/ length of service?
Project Manager: Manages ad hoc web development projects, designs monthly creative for campaigns, and creates content and content calendars.

Project Manager: Oversees client SEO campaigns, handling monthly tasks, client reporting, and attending status meetings.

Owners Man Focus: To ensure we deliver as a team on our campaign performance, close new business and monthly invoicing.

Do any receive special perks or incentives?
End-of-year bonuses are given if the business is in a good position, typically amounting to around 30% of their annual salary.

Are they on contract?
Yes both.

Do any have management potential?
Yes both.

How involved is the Owner in running the business?
Involved in daily operations, regularly checking in with the team, and attending status meetings to provide support.
Work a 4-5 hour work day in most cases.

When does the current lease end?
The team members all work remotely at the moment and an office is not needed.
Board room time is rented as an when required.

What are the trading hours?
9am-5pm

What are the main assets of the business?
All staff work on their own personal computers from home.
No assets in the business.

Are any items not included in the sale?
The owners vehicle, laptop, and other personal electronics are not available for sale.
Staff members have their own laptops.

Strengths?
1. They have worked with major JSE-listed South African businesses such as Experian South Africa, Inospace, Altron, Respiratory Care Africa, and Woodford Car Hire, among others, which has significantly enhanced our business credibility.
2. As a small, agile team, we make decisions collectively and have quick turnaround times, allowing us to deliver efficient and high-quality services.
3. They have established themselves as a reputable and recognized brand in the market.
4. Being an agile business, they are able to operate internationally and invoice clients in any currency ranging from USA Dollar to Euros and British Pounds.

Weaknesses?
1. As the owner, his strength lies not in staff management, which has limited the business from reaching its full potential.
2. Our capacity is constrained by a lack of staffing resources, which is a barrier to growth.

Opportunities?
1. Increase investment in marketing resources to enhance lead generation through platforms like Google Ads and a Sponsored Clutch profile.
2. Recruit a dedicated business development manager to boost sales efforts.
3. Appoint a General Manager (GM) or Managing Director (MD) to spearhead business growth.
4. Implement robust HR policies and foster a transparent company culture to enhance staff satisfaction.
5. Expand operations easily into the UK and USA.

Threats?
1. The digital marketing agency operates in a volatile industry.
2. The industry has low barriers to entry, making it easy for competitors to enter.

What is the reason for the sale?
The main reason for selling the business is that the owner has been in the digital marketing agency environment for more than 17 years.
He now wants to focus on new projects and just doesn't have the energy and fire to drive the business growth further.

Why is this a good business?
The business is a highly profitable company with established client base and operates as a robust global entity.

Worked and Working with some prominent JSE listed companies

A company that has built a strong reputation for delivering tailored and effective performance digital marketing solutions.

As a small, agile team, we excel in making swift decisions and providing efficient services, ensuring quick turnaround times and personalized client interactions. This agility is complemented by their ability to operate on a global scale, offering services without geographical barriers and the flexibility to bill clients in multiple currencies. This adaptability underscores their capability to navigate the dynamic digital marketing landscape, maintaining high service standards and client satisfaction.

In summary, we stand out as a reputable choice in the competitive digital marketing industry, leveraging its global reach, agility, and client-focused approach to drive business success with an opportunity to scale the business growth further.