Fully describe the business's activities?
This small installer of fibreglass pools does installations in Cape Town and surrounding arrears. The Owner does qoutes and when qoutes are accepted, he does site inspection before finalizing the qoute.
The client pays a deposit and the owner takes care of all ordering of goods ( including the pool ) and ensures they get delivered to site.
He uses a installation teams who has been with the Business since 2009 who does installations at a fixed rate per pool.
The owner hands over the pool when done to the client
How long has the business been established?
Since 2009
How long has the owner had the business?
4 years
How does the business operate on a daily basis?
Enquiries received from possible clients.
Enquiries followed up and site visit booked.
Installation planned upon client acceptance.
How are the clients attracted to the business?
Automated enquiries from shell supplier
Facebook posts
Website
Word of Mouth Referrals
What Advertising/Marketing is carried out?
Adds on Facebook
Does the business have any contract work?
No, but a possibility that can be explored
What competition exists?
Other installers in the Cape Region
What are the seasonal trends?
Very busy in summer months and quieter in winter months.
Usually a rush over December with everyone wanting a pool for school holidays.
What is the total staff complement?
No fixed employees.
The installation teams work on a no work, no pay rate.
Give a breakdown of staff/ functions/ length of service?
1 Teamleader with 3-4 workers.
If needed, a second team are pulled in.
How involved is the Owner in running the business?
3-4 hours per day.
Quotes, site visits etc
What are the main assets of the business?
Minimal. Small tools
Are any items not included in the sale?
The owner has an old 2008 Club Cab bakkie that the installer drives. This can be bought separately at around R 60k.
Strengths?
Very good installation team that can be expanded.
Does a full installation with a client ready to get into the pool the next day.
Been going since 2009
Weaknesses?
Quite a few installers in the Cape Region
Opportunities?
Expand to greater Western Cape and also Gauteng
Stronger Marketing
What is the reason for the sale?
The Seller wants to move into something different.
After 4 years, he feels he wants to do something new.
Why is this a good business?
This is a good little business.
The sales can be increased by doing more marketing.
NO fixed overheads !